营销无法创造消费的欲望,只能唤起原本就存在于百万人心中的希望、梦想、恐惧或者渴望,然后将这些“原本就存在的渴望”导向消费。品牌要做的,不是创造一个新欲望,而是发现那些已存在的、需要被迫切解决的需求。
Marketing cant create the desire of consumption, it can only arouse the hopes, dreams, fears or desires that exist in the hearts of millions of people, and then guide these "existing desires"to consumption.What the brand should do is not to …