城市IP :不论是企业品牌，还是城市品牌，IP化都是必经之路。

City IPWhether it is enterprise brand or city brand, IP is the only way.In particular, each city has its own unique cultural feelings and life atmosphere, and has certain IP asset potential.Mastering the way to build a systematic City IP brand will st…

疫情后，线上平台无奈、直播带货崛起、线下商业拮据；“地摊经济”的出现，像一根“救命稻草”，却又被舆论迅速庸俗化、段子化、娱乐化。“地摊经济”能火多久，取决于如何看待它；认清中国市场的特色，敬畏市场经济的规律，任何一个“新物种”的出现，都有道理。存在，即合理。

To make money by selling, you have to please your users. Think that carrying a shelf is a tall one? No, consumers dont lack good products and good brands. Theres no need to choose a "conceited" brand.

要想卖货赚钱，就必须要讨好你的用户。以为端着架子就是高大上了？不，消费者不缺好产品好品牌，没必要选择一个“自负”的品牌。

To make money by selling, you have to please your users. Think that carrying a shelf is a tall one? No, consumers dont lack good products and good brands. Theres no need to choose a "conceited" brand.

产品IP化 “Wonderlab小胖瓶”/“东阿阿胶小金条”产品IP化，不仅仅是打出一个名号，也不仅仅是植入一个吉祥物。它可以是一个符号、一个图腾、一篇短文、一幅插画……它帮助品牌挖掘内容、借势传播、创造话题。但无论它如何玩转市场、玩转消费者，最终都归于产品、也归于品牌。

Product IP is not only to make a name, but also to implant a mascot.It can be a symbol, a totem, a passage, an illustration It helps the brand to explore the content, spread and create topics.However, no matter how it plays with the market and consume…

任何一种“模式”都有着自己的优缺点，但在分析和探讨的过程中，谁都不能站在“自己的优势”.喜茶和蜜雪冰城，这本就不是一场“对错之争”，而是“一种选择”；是品牌在建立之初做出的选择

Any kind of "mode" has its own advantages and disadvantages, but in the process ofanalysis and discussion, no one can comment on "others disadvantages" on "ownadvantages", which is lack of fairness. HEYTEA and Mixue Bingc…

Hold on！无论年龄，一路振奋。

“为抓好疫情结束后的消费回补、促进消费需求，推动经济发展，苏州提前布局，以夜经济为突破口、发力点，围绕苏州文化特色，打造“姑苏八点半”品牌。”——「苏州日报」

"In order to catch up with the consumption after the virus, promote the consumption demand and promote the economic development, suzhou layout in advance, with the night economy as the breakthrough point, focus on suzhou cultural characteristics…

“瑞幸”风波后，瑞幸的营销方法论，还值得学习么？显然，时间和时代的变化，靠裂变获得用户暴涨的“裂变增长”，已经是过去式了。当下，通过社交、渠道、内容、爆款四个维度的高ROI增长，才是用户增长的核心。

After the storm of "luckin coffee", is luckin coffee‘s marketing methodology worth learning?Obviously, the change of time and era, relying on fission to obtain the "fission growth" of users skyrocketing, is the past style.At pre…

网红过剩，但创作者稀缺；流量过剩，但内容稀缺；这是很快就会面临的情况。对于品牌传播来说，流量是不缺的，真正缺的是好内容，是优质的创作者。需要更多的内容创造者，为品牌讲好故事。

There is a surplus of Internet red, but the creators are scarce;Excessive flow but scarce content;This is the situation that will be faced soon.For brand communication, traffic is not lacking. What is really lacking is good content and high-quality cr…

有些时候，看到别人做了一场秀、换了一件新包装，就以为品牌升级不过就是新瓶装旧酒，改头换面就OK了。

We must clearly understand: Without the support of high-quality industrial physical resources, these "online" models are not solid for economic development.