网红过剩，但创作者稀缺；流量过剩，但内容稀缺；这是很快就会面临的情况。对于品牌传播来说，流量是不缺的，真正缺的是好内容，是优质的创作者。需要更多的内容创造者，为品牌讲好故事。

There is a surplus of Internet red, but the creators are scarce;Excessive flow but scarce content;This is the situation that will be faced soon.For brand communication, traffic is not lacking. What is really lacking is good content and high-quality cr…

有些时候，看到别人做了一场秀、换了一件新包装，就以为品牌升级不过就是新瓶装旧酒，改头换面就OK了。

We must clearly understand: Without the support of high-quality industrial physical resources, these "online" models are not solid for economic development.

我们要清醒地了解：如果没有高品质的产业实体资源支撑，这些“在线”模式对于经济发展来说都是不牢固的。

We must clearly understand: Without the support of high-quality industrial physical resources, these "online" models are not solid for economic.

别人的方法论，是别人成功后的总结；不要指望拿来主义，就一定会成功。信息流的时代，需要学会制定自己的方法论，而不是随波追流。

Others methodology is the summary of others success; dont expect to be successful if you use it. In the era of information flow, we need to learn to formulate our own methodology, rather than follow the wave.

你听到的趋势，你的竞争对手也听到了，所以不要把别人都在做的事情当作趋势，那只会让你的品牌更加没有差异化。

Your competitors hear the trends you hear, so dont take what everyone else is doing as a trend, it will only make your brand more undifferentiated.

不要觉得“线上治百病”，“线上”不仅仅指营销推广渠道，一个向“线上”转型的企业需要从内而外的制度、文化和架构保障，也需要有一定的外部资源相匹配。

Dont think that "online treatment of all diseases" means not only marketing channels, but also internal and external system, culture and structure guarantee, as well as external resources matching.

疫情之下，消费路径的变化，品牌数字化服务的重要性凸显出来，品牌对直播的观念也发生改变：卖货是结果，场景化营销才是目的；在线上与消费者沟通，并服务他们。

Under the epidemic situation, with the change of consumption path, the importance of brand digital service has been highlighted, and the concept of brand on live broadcast has also changed: selling goods is the result, and scenario marketing is the pu…

MCCM™ CULTURE 金鼠拜年&锦鲤贺岁

© Copyright 2020 Mccm Culture - ALL rights reserved,No part of this works may be reproduced or used in any form or by any means - graphic, electronic, or mechanical, including photocopying, recording, taping or information storage and retrieval…

MCCM™ CULTURE 多金多福&吃饱喝足

© Copyright 2020 Mccm Culture - ALL rights reserved,No part of this works may be reproduced or used in any form or by any means - graphic, electronic, or mechanical, including photocopying, recording, taping or information storage and retrieval…

愿所有不幸，都能被治愈。

May all misfortunes be cured.