品牌焕新 让品牌成为真正的品牌,让IP成为真正的IP。品牌内容的IP化,并非只是一个图形或者形象,它需要无限接近它的用户,用平等的伙伴身份,成为有思想、有灵魂、有个性的“好朋友/好伙伴”。
Let the brand become the real brand, let IP become the real IP.IP brand content is not just a graphic or image, it needs to be infinitely close to its users, with equal partner identity, to become a "good friend / good partner" with thinking…